Wearable devices are hard to sell, and apple watch still stands out

This year's apple WWDC conference was completely "soft". The only hardware released was the new Apple watch rainbow strap. However, Apple's wearable device business led by Apple watch has gradually become the industry leader.
Today, IDC, a market research company, released a 2018 Q1 global wearable device market report. The data showed that the global wearable device shipment in the first quarter was 25.1 million units, an increase of 1.2% year-on-year. Compared with the 18% growth rate in the same period last year, it can be said that it fell sharply.
Wearable devices, like smartphones, fell into a downturn, mainly due to a 9.2% drop in shipments of basic wearable devices. At the same time, smart devices are more popular with consumers. Relatively high-end smart wearable devices such as apple and Fitbit increased by 28.4%.
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According to IDC, watches and bracelets accounted for 95% of global wearable device shipments in the first quarter, and apple is undoubtedly the biggest winner.
With the launch of Apple watch series 3 supporting cellular network, the shipment of Apple watch increased by 13.5% year-on-year, and the market share of Apple wearable devices increased from 14.3% to 16.1%, firmly ranking first, standing out against the backdrop of the overall downturn of the market.
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According to Apple's first quarter earnings report this year, apple watch's revenue and shipment increased by more than 50%. The sales volume of Apple watch series 3 is more than twice that of series 2 a year ago.
According to the survey of Market Research Institute GBH insights, 70% of the users who bought Apple watch series 3 were new users.
In Apple's second quarter earnings conference call, Cook said that the revenue of wearable device business, including airpods, beats headphones and apple watch, increased by nearly 50%, supporting the growth of Apple's "other products" by more than 90%. Cook's evaluation of this business is:
Our wearable device business can now rank among the "fortune 300".
Among them, apple watch, which accounts for half of the smart watch market, has made great contributions. Although this WWDC conference did not launch a new Apple watch, it also updated watchos 5 to better support sports functions.